The Story Behind Wellfounder

If you were to cut me open during a launch week at my marketing agency, 45Fusion, I’m pretty sure you’d find more espresso than blood in my veins.

Hi, I’m Xavi. Like you, I build things for a living.

And like you, I rely on massive amounts of caffeine to power the early mornings, the late-night strategy sessions, and the endless problem-solving that comes with running a business.

The realisation at the bottom of the mug

For years, coffee was just a line item on my expense report.

I’d buy the best beans I could find to keep my brain sharp, drink gallons of the stuff, and get back to the grind.

But one day, staring into the bottom of my fourth mug, I realised something irritating.

I was spending thousands a year on coffee brands that didn’t know I existed. It was purely transactional.

They were happy to take my money to fuel their growth, but they didn’t give a damn about mine.

Big Coffee doesn't care if your startup succeeds or fails, as long as you keep buying beans.

I thought that model was broken.

An investment, not just an expense

If you are in the trenches building something, your coffee shouldn’t just be a utility cost.

It should be an investment in your own momentum.

That’s why I launched Wellfounder Coffee.

We source incredible, ethically grown coffee designed to provide the clean, sustained energy founders need.

Great taste is table stakes. But what we do after you buy the coffee is what makes us different.

The "Closed-Loop" system

We created the only coffee brand that runs on a "closed-loop growth system."

It’s simple: We take a portion of our profits and reinvest them directly back into initiatives designed exclusively to help our customers grow their businesses.

We aren't donating to vague charities.

We are funding the founders who drink our coffee.

When you switch to Wellfounder, you aren't just fueling your body for the workday.

You are buying into a community and a brand that buys back into you.

Let’s get back to work

It’s time to stop drinking coffee from companies indifferent to your success.

Switch to the fuel that funds founders.

Grab a bag, brew up, and let’s get back to work.

– Xavi Founder, Wellfounder Coffee.